Even though most people think of radiators as purely utilitarian objects, if you are using bog-standard ones to heat your luxury or boutique hotel, you won’t be doing your business any favours.
If you read enough hotel reviews on TripAdvisor, you’ll see that the look and condition of the radiators in the rooms is a hot topic (pun intended). Some hotel guests really care about radiators and will include photos of them in their reviews – both good and bad – which can have a consequent effect on guest bookings.
The future of the hotel industry
The 2017 forecast by professional services giant PwC is not good news for hotels. The rise and rise of Airbnb has seen ‘peer-to-peer’ accommodation listings rise 54% in the past year, quickly establishing this type of accommodation as the new norm, with a projected turnover of nearly £30bn by 2025. Whilst, at the moment, hoteliers claim not to be concerned by the P2P phenomenon, PwC see it as a “stealth competitor” and do not share their optimism.
Therefore, luxury and boutique hotels need to do everything they can to make their accommodation more enticing, and designer radiators can really help to bring a room to life.
How designer radiators enhance a hotel room
All designer radiators look good, but some are works of art in their own right. In 2009, for instance, Sotheby’s in New York auctioned a prototype of Joris Laarman’s Heatwave radiator for an incredible $33,750; the innovative Heatwave radiator has also been shown in art and design museums around the world.
Whilst art radiators provide the main focus of the room, other designs will blend in more harmoniously. Whether your hotel concept is classic, contemporary, traditional, industrial or even colourful, make sure you choose the right radiators and look after them well to ensure the only comments your guests make about your radiators are good ones!
We have displays of our designer radiators in our showrooms in Brighton, St Albans and Islington. If you would like to see them and discuss replacing the radiators in your hotel, contact us to make an appointment with one of our expert advisers.